by Vikram Kharvi | Oct 12, 2020 | Communications
In 2014, Indian PR Forum (IPRF), did the first tweet chat with the hashtag #PR4PR, which received a massive response from industry colleagues. But we were wrong, PR is effective when the message is propagated externally. However the term ‘PR for PR’ continued to get...
by Vikram Kharvi | Oct 8, 2020 | Communications
Your PR partners, the PR firm you work with are more than just a clip machine. Getting you coverage is not their only job or skill not it is always possible to get you the number of clips that you expect. PR firms today play a more strategic role and are capable of...
by Vikram Kharvi | Oct 1, 2020 | Communications
As a #communications professional have you ever wondered how unknowingly we have been doing the same things over and over again in a similar manner? Or when was the last time you felt really satisfied with an output that was #creative and novel? In our busy schedules,...