by Vikram Kharvi | Oct 16, 2020 | Communications, Startups
Having started a startup practice at India’s largest public relations firm, way back in 2013, I was fortunate to work with many brilliant startups. They are very different from our regular clients and have a completely different outlook on how things work and how they...
by Vikram Kharvi | Oct 15, 2020 | Communications
“Tact is the art of making a point without making an enemy” – Isaac Newton “Diplomacy is the art of letting somebody else have your way” – David Frost Visualize this: Your colleague delivered a new business pitch presentation to an important prospect....
by Vikram Kharvi | Oct 14, 2020 | Communications
It is pretty normal for consultancy side practitioners to be in a situation where you are trying to explain your side of the story to the client but either they do not want to listen or are pressurized from their end and are unable to work with you even if they want...
by Vikram Kharvi | Oct 13, 2020 | Communications
I landed up in a public relations job by an accident. I was running my weekly publication, which wasn’t doing that well, and my family was fighting a major medical and financial crisis. One day a good soul showed up in the hospital and asked me to drop what I...
by Vikram Kharvi | Oct 12, 2020 | Communications
In 2014, Indian PR Forum (IPRF), did the first tweet chat with the hashtag #PR4PR, which received a massive response from industry colleagues. But we were wrong, PR is effective when the message is propagated externally. However the term ‘PR for PR’ continued to get...
