by Vikram Kharvi | May 20, 2025 | Marketing
Introduction Some experiences leave a mark. They go beyond service, beyond luxury-and touch something deeper. For me, The Taj Mahal Palace, Mumbai, stands tall among such experiences. It is more than a hotel. It is a living institution where hospitality meets...
by Vikram Kharvi | May 16, 2025 | Marketing
In today’s dynamic brand landscape, founders are no longer just leaders behind the scenes-they are often front and center, driving visibility, narrative, and public sentiment. But as this trend gains momentum, it raises a fundamental question: Are we building enduring...
by Vikram Kharvi | Apr 24, 2025 | Marketing, PR
Why substance, not just scale, is shaping the next chapter of influencer strategy Influencer marketing in India is undergoing a fundamental shift. No longer just about large followings and trending hashtags, the industry is waking up to a more mature and mindful...
by Vikram Kharvi | Mar 28, 2025 | PR
Journalism has always been a cornerstone of informed societies, shaping public opinion, holding power accountable, and delivering credible news. However, the industry is undergoing a seismic shift. While legacy media once commanded trust and attention, today’s media...
by Vikram Kharvi | Mar 26, 2025 | PR
The shift to hybrid and remote work has transformed the public relations (PR) industry. The initial excitement of flexible hours, no daily commute, and the freedom to work from anywhere was met with enthusiasm. PR professionals found themselves brainstorming from...
