by Vikram Kharvi | Aug 17, 2023 | Marketing, PR
Bustling into our #WisdomWednesdays today is Dropbox, a name we’ve come to associate with simplified cloud storage and seamless file sharing. Let’s dissect how they’ve etched their mark in the highly competitive digital space.🔍📊 Launched in...
by Vikram Kharvi | Sep 9, 2022 | Life Coaching, Marketing
#Jealousy can’t be selective When we see someone doing better than us in any area of life or work, there is an emotion of jealousy that crops up almost unknowingly. We wish for the same success for us as well, without realizing the input that has gone into getting...
by Vikram Kharvi | Feb 4, 2021 | Communications, Marketing
LinkedIn unlike any other social platforms is focused solely on professional networking giving you access to rick user generated professional content. LinkedIn is today, where Facebook and Twitter were 5 years back with limited restrictions helping you reach more...
by Vikram Kharvi | Feb 2, 2021 | Communications, Marketing
Media houses and digital platforms have a symbiotic relationship. Media houses generate news and digital platforms like Google and Facebook display this news in their feeds. Platform users benefit because they can get all the news in one place; platforms benefit by...
by Vikram Kharvi | Feb 1, 2021 | Marketing
Myntra, one of the top fashion #etailer, following a complaint by a Mumbai based activist changed their #logo. The complaint was filed by Naaz Patel of the NGO Avesta Foundation in December 2020. Changing the #brandidentity or logo is not an easy decision but the...
by Vikram Kharvi | Oct 30, 2020 | Marketing
Branding and brand strategy today are some of the most clichéd and monotonous words heard in marketing conferences, board room discussions and now webinars. What has changed however is the broad definition of the term and the scope of platforms where these can be...
