by Vikram Kharvi | May 20, 2025 | Marketing
Introduction Some experiences leave a mark. They go beyond service, beyond luxury-and touch something deeper. For me, The Taj Mahal Palace, Mumbai, stands tall among such experiences. It is more than a hotel. It is a living institution where hospitality meets...
by Vikram Kharvi | May 16, 2025 | Marketing
In today’s dynamic brand landscape, founders are no longer just leaders behind the scenes-they are often front and center, driving visibility, narrative, and public sentiment. But as this trend gains momentum, it raises a fundamental question: Are we building enduring...
by Vikram Kharvi | Apr 24, 2025 | Marketing, PR
Why substance, not just scale, is shaping the next chapter of influencer strategy Influencer marketing in India is undergoing a fundamental shift. No longer just about large followings and trending hashtags, the industry is waking up to a more mature and mindful...
by Vikram Kharvi | Mar 24, 2025 | Marketing, PR
When it comes to brand dominance in India, few companies can rival Hindustan Unilever (HUL). More than just a consumer goods giant, HUL has mastered the art of category ownership, shaping consumer habits and commanding trust for decades. While startups strive for...
by Vikram Kharvi | Aug 17, 2023 | Marketing, PR
Bustling into our #WisdomWednesdays today is Dropbox, a name we’ve come to associate with simplified cloud storage and seamless file sharing. Let’s dissect how they’ve etched their mark in the highly competitive digital space.🔍📊 Launched in...
by Vikram Kharvi | Sep 9, 2022 | Life Coaching, Marketing
#Jealousy can’t be selective When we see someone doing better than us in any area of life or work, there is an emotion of jealousy that crops up almost unknowingly. We wish for the same success for us as well, without realizing the input that has gone into getting...
