by Vikram Kharvi | Feb 3, 2021 | Management
Boomerang employees are those who join their former companies for a second stint. Companies hire their ex-employees because they see some clear advantages such as – familiarity with the company & culture; no training or onboarding required; assume they have...
by Vikram Kharvi | Feb 2, 2021 | Communications, Marketing
Media houses and digital platforms have a symbiotic relationship. Media houses generate news and digital platforms like Google and Facebook display this news in their feeds. Platform users benefit because they can get all the news in one place; platforms benefit by...
by Vikram Kharvi | Feb 1, 2021 | Marketing
Myntra, one of the top fashion #etailer, following a complaint by a Mumbai based activist changed their #logo. The complaint was filed by Naaz Patel of the NGO Avesta Foundation in December 2020. Changing the #brandidentity or logo is not an easy decision but the...
