by Vikram Kharvi | Apr 24, 2025 | Marketing, PR
Why substance, not just scale, is shaping the next chapter of influencer strategy Influencer marketing in India is undergoing a fundamental shift. No longer just about large followings and trending hashtags, the industry is waking up to a more mature and mindful...
by Vikram Kharvi | Mar 28, 2025 | PR
Journalism has always been a cornerstone of informed societies, shaping public opinion, holding power accountable, and delivering credible news. However, the industry is undergoing a seismic shift. While legacy media once commanded trust and attention, today’s media...
by Vikram Kharvi | Mar 26, 2025 | PR
The shift to hybrid and remote work has transformed the public relations (PR) industry. The initial excitement of flexible hours, no daily commute, and the freedom to work from anywhere was met with enthusiasm. PR professionals found themselves brainstorming from...
by Vikram Kharvi | Mar 24, 2025 | Marketing, PR
When it comes to brand dominance in India, few companies can rival Hindustan Unilever (HUL). More than just a consumer goods giant, HUL has mastered the art of category ownership, shaping consumer habits and commanding trust for decades. While startups strive for...
by Vikram Kharvi | Mar 8, 2025 | PR
For generations, we’ve been told that success is built on hard work, intelligence, and perseverance. But in today’s world, is that still the case? Or are we quietly returning to an era where family wealth and connections dictate success more than individual effort? A...
