by Vikram Kharvi | Aug 8, 2025 | Marketing, PR
When former US President Donald Trump slapped India with a jaw-dropping 50% tariff the steepest Washington has ever imposed on a major trading partner the message was loud and clear: this was economic punishment for India’s decision to continue buying Russian oil....
by Vikram Kharvi | May 20, 2025 | Marketing
Introduction Some experiences leave a mark. They go beyond service, beyond luxury-and touch something deeper. For me, The Taj Mahal Palace, Mumbai, stands tall among such experiences. It is more than a hotel. It is a living institution where hospitality meets...
by Vikram Kharvi | May 16, 2025 | Marketing
In today’s dynamic brand landscape, founders are no longer just leaders behind the scenes-they are often front and center, driving visibility, narrative, and public sentiment. But as this trend gains momentum, it raises a fundamental question: Are we building enduring...
by Vikram Kharvi | Apr 24, 2025 | Marketing, PR
Why substance, not just scale, is shaping the next chapter of influencer strategy Influencer marketing in India is undergoing a fundamental shift. No longer just about large followings and trending hashtags, the industry is waking up to a more mature and mindful...
by Vikram Kharvi | Mar 28, 2025 | PR
Journalism has always been a cornerstone of informed societies, shaping public opinion, holding power accountable, and delivering credible news. However, the industry is undergoing a seismic shift. While legacy media once commanded trust and attention, today’s media...
