by Vikram Kharvi | Oct 30, 2020 | Marketing
Branding and brand strategy today are some of the most clichéd and monotonous words heard in marketing conferences, board room discussions and now webinars. What has changed however is the broad definition of the term and the scope of platforms where these can be...
by Vikram Kharvi | Oct 29, 2020 | Communications
In an era when the smallest happenings, the faintest experiences and opinion on matters both significant and otherwise, are expressed publicly from an alter transcending the boundaries of nations, time and language; forming a positive brand image and maintaining it is...
by Vikram Kharvi | Oct 28, 2020 | Communications, Marketing
Until a decade or so ago, marketing managers would spend a few long hours with each agency – the account servicing executive from advertising, a consultant a PR firm, a content writer and a digital agency, and then ending up to the media buying firm. Now, what most...
by Vikram Kharvi | Oct 27, 2020 | Motivation, Startups
“Success is stumbling from failure to failure with no loss of enthusiasm.” – Winston Churchill Over the years as a communications consultant, I have been fortunate to work with many successful first-generation entrepreneurs. Through my time with them and also...
by Vikram Kharvi | Oct 26, 2020 | Communications
Covid19 and its extended lockdown have impacted businesses like never before but for our closest stakeholders – the media, the impact has been more severe. Newsrooms across media houses have witnessed a series of layoffs and retrenchments. According to media experts,...
