by Vikram Kharvi | Oct 10, 2020 | Communications
What is PR? If you quiz an industry outsider, you would get answers such as #Publicity, #Creative, #Glamour, #Parties, #Page3, #Bollywood and the likes. And when you talk to PR practitioners about their job, they would be quick to say #stress, #thanklessjob,...
by Vikram Kharvi | Oct 9, 2020 | Communications
I am sure you all remember the famous Maruti Suzuki campaign. In one of the ad, a NASA scientist is giving a brief description of a spacecraft to a group of Indian tourists, who look pretty much impassive even as the scientist divulges some high-end details about the...
by Vikram Kharvi | Oct 8, 2020 | Communications
Your PR partners, the PR firm you work with are more than just a clip machine. Getting you coverage is not their only job or skill not it is always possible to get you the number of clips that you expect. PR firms today play a more strategic role and are capable of...
by Vikram Kharvi | Oct 7, 2020 | Communications
“Change is inevitable. Growth is optional”, once said John Maxwell, and we all know it and yet many of us find it difficult to accept that the world around us has already changed. The current pandemic has just kicked the change quite hard and it has leapfrogged. Now...
by Vikram Kharvi | Oct 6, 2020 | Communications
Given the current environment, dealing with crisis is no more the job of a specialized crisis communications expert alone, it is now an important part of each and every communications practitioner. Worst is you can never be prepared 100% to face the crisis, it happens...
