by Vikram Kharvi | Aug 11, 2023 | Book Review
Greetings on this fine #FocusFriday! Today, I wish to navigate the concept of the ‘Purple Cow’ in our modern, digitally connected era. But first, let’s remind ourselves what that is. The Purple Cow? It’s not just another cow. It’s...
by Vikram Kharvi | Aug 10, 2023 | Communications
Hello, folks! Welcome to another thought-provoking edition of #ThinkThursdays! Today, we’re peeling back the layers on a topic we all grapple with – leveraging strategic communication for business growth. Let’s start by saying this: Communication...
by Vikram Kharvi | Aug 2, 2023 | Case Study
GoPro, an ordinary name that sparked an extraordinary global trend, forms the centerpiece of today’s #WisdomWednesdays. This isn’t just about a company that sold cameras; it’s about a brand that sold experiences, championed user-generated...
by Vikram Kharvi | Aug 1, 2023 | Movie Reviews
It’s time for another exciting episode of #TuesdayTalkies. Today, we’re taking a detour from books and stepping into the riveting world of cinema with “Guru” – a biographical gem that loosely captures the saga of Dhirubhai Ambani’s...
by Vikram Kharvi | Jul 31, 2023 | Book Review, PR
Today, I want to take you on a journey into the world of advertising through the eyes of a legend. “Ogilvy on Advertising” by David Ogilvy is a timeless masterpiece that will ignite your creative spark and transform your approach to communication. David...
