by Vikram Kharvi | Jul 12, 2023 | Communications
In the ever-changing landscape of advertising, there are certain aspects from the past that hold timeless value and deserve a revival. Let’s delve into the lost gems of advertising that have the potential to enrich our present strategies: 🎥 The Art of...
by Vikram Kharvi | Jul 11, 2023 | Communications, PR
Today, let’s delve into the remarkable story of Spanx and uncover the unique insights behind their PR success. Get ready to be inspired by how this innovative brand transformed the shapewear industry and empowered women worldwide. Spanx, founded by Sara Blakely...
by Vikram Kharvi | Jul 10, 2023 | Movie Reviews, Uncategorized
Lights, camera, action! Today, let’s dive into the inspiring world of “The Pursuit of Happyness,” a film that captures the essence of perseverance and the transformative power of personal branding. Based on a true story, the movie follows the journey...
by Vikram Kharvi | Jul 10, 2023 | Startups
Today, let’s talk about a crucial aspect of your journey that often gets overlooked – crisis communications. As a PR practitioner, I’ve seen firsthand how effective crisis management can make or break a startup’s reputation. So, let’s...
by Vikram Kharvi | Jul 10, 2023 | Communications
Today, let’s review the book “Crystallizing Public Opinion” by Edward Bernays, a pioneer in the field of public relations. Get ready to unlock unique perspectives that will challenge your approach to influencing public opinion. Edward Bernays, often...