by Vikram Kharvi | Jul 9, 2023 | Stories
Once upon a time, in the land of ancient Israel, there lived a wise and renowned king named Solomon. His reputation for wisdom and fair judgment had spread far and wide, attracting people from all walks of life seeking his counsel. One day, two women came before King...
by Vikram Kharvi | Jul 4, 2023 | PR
Today, let’s dive into the captivating journey of Airbnb and uncover the hidden gems of their PR success. Strap on your seatbelts as we explore how this startup transformed travel and revolutionized the industry. In 2008, Airbnb was born out of a simple idea: to...
by Vikram Kharvi | Jul 4, 2023 | Movie Reviews
Lights, camera, action! Today, let’s transport ourselves to the vibrant world of advertising in the 1960s with the critically acclaimed TV series, “Mad Men.” 🎬 This Emmy-winning show not only captivated audiences with its compelling storylines and...
by Vikram Kharvi | Jul 2, 2023 | Communications, PR
Happy #FunFriday everyone! When you think of crises, what comes to mind? An errant tweet? A product recall? How about… a rat-infested pop-up store or a rogue piece of candy causing an international incident? Welcome to the lighter, albeit no less...
by Vikram Kharvi | Jul 2, 2023 | Communications, PR
Happy #ManuscriptMonday! Today, I want to delve into a classic – Robert Cialdini’s “Influence: The Psychology of Persuasion.” This seminal work is a must-read for anyone in our industry, but let’s shake things up with a fresh take....
