by Vikram Kharvi | Jul 1, 2023 | Startups
Hello, Startup enthusiasts! Happy #StartupSaturday! As a seasoned PR practitioner, I’ve witnessed first-hand how powerful public relations can be in defining a startup’s journey. But it’s not just about issuing press releases or organizing...
by Vikram Kharvi | Jul 1, 2023 | Stories
Hello everyone! It’s #SundayStories time again. Today, let’s travel back to medieval Germany, to the town of Hamelin, where a timeless fable unfolds. We all remember the story of the Pied Piper, don’t we? He was the charismatic figure who...
by Vikram Kharvi | Jun 29, 2023 | Communications, PR
Hello, everyone! Happy #ThrowbackThursday! Today, I want to take you on a trip down memory lane to look at how consumer behavior has dramatically changed over the years and the implications it holds for us. Let’s wind the clock back a few decades. Once upon...
by Vikram Kharvi | Jun 28, 2023 | Communications, PR
Hello all, and welcome to another #WisdomWednesdays! Today, I’d like to shine a light on an aspect of public relations that often goes unnoticed. We often see PR as the beacon that shines brightly during product launches or crises, but I invite you to...
by Vikram Kharvi | Jun 26, 2023 | Book Review
“Made to Stick” – Crafting Messages that Resonate and Endure If you’re seeking to understand why certain ideas have the resilience of a cockroach while others fade faster than a Snapchat message, “Made to Stick” by Chip and Dan...
