by Vikram Kharvi | Apr 24, 2025 | Marketing, PR
Why substance, not just scale, is shaping the next chapter of influencer strategy Influencer marketing in India is undergoing a fundamental shift. No longer just about large followings and trending hashtags, the industry is waking up to a more mature and mindful...
by Vikram Kharvi | Mar 28, 2025 | PR
Journalism has always been a cornerstone of informed societies, shaping public opinion, holding power accountable, and delivering credible news. However, the industry is undergoing a seismic shift. While legacy media once commanded trust and attention, today’s media...
by Vikram Kharvi | Mar 26, 2025 | PR
The shift to hybrid and remote work has transformed the public relations (PR) industry. The initial excitement of flexible hours, no daily commute, and the freedom to work from anywhere was met with enthusiasm. PR professionals found themselves brainstorming from...
by Vikram Kharvi | Mar 24, 2025 | Marketing, PR
When it comes to brand dominance in India, few companies can rival Hindustan Unilever (HUL). More than just a consumer goods giant, HUL has mastered the art of category ownership, shaping consumer habits and commanding trust for decades. While startups strive for...
by Vikram Kharvi | Mar 8, 2025 | PR
For generations, we’ve been told that success is built on hard work, intelligence, and perseverance. But in today’s world, is that still the case? Or are we quietly returning to an era where family wealth and connections dictate success more than individual effort? A...
by Vikram Kharvi | Mar 1, 2025 | PR
In the world of business, leadership defines success. Some CEOs thrive on calculated risk, while others lean on stability and long-term vision. But what if global politics operated like a corporate entity? Would Donald Trump be seen as a bold CEO or an unconventional...
by Vikram Kharvi | Mar 1, 2025 | Case Study, PR
The traditional paradigm of business as a purely transactional endeavor—focused solely on sales, customer service, and profit—has become increasingly untenable. Today, businesses find themselves navigating a complex landscape where every decision carries potential...
by Vikram Kharvi | Jul 18, 2024 | I am Empowered
I am Inspired by the Divine,Empowered by SHIVA! Lord Shiva stands as a Testament to the Divine, his presence imbued with the profound symbolism of the Pancha Bhutas—the five elements. These elements resonate deeply with my journey, offering both inspiration and...
by Vikram Kharvi | Aug 17, 2023 | Marketing, PR
Bustling into our #WisdomWednesdays today is Dropbox, a name we’ve come to associate with simplified cloud storage and seamless file sharing. Let’s dissect how they’ve etched their mark in the highly competitive digital space.🔍📊 Launched in...
by Vikram Kharvi | Aug 15, 2023 | Movie Reviews
This week, we’re tuning into the riveting drama of the Indian film “Corporate” – a tale that gives us a peek into the intense power games that unfold within the corporate landscape. Don’t worry; this isn’t a mere movie review....
