by Vikram Kharvi | Oct 14, 2020 | Communications
It is pretty normal for consultancy side practitioners to be in a situation where you are trying to explain your side of the story to the client but either they do not want to listen or are pressurized from their end and are unable to work with you even if they want...
by Vikram Kharvi | Oct 13, 2020 | Communications
I landed up in a public relations job by an accident. I was running my weekly publication, which wasn’t doing that well, and my family was fighting a major medical and financial crisis. One day a good soul showed up in the hospital and asked me to drop what I...
by Vikram Kharvi | Oct 12, 2020 | Communications
In 2014, Indian PR Forum (IPRF), did the first tweet chat with the hashtag #PR4PR, which received a massive response from industry colleagues. But we were wrong, PR is effective when the message is propagated externally. However the term ‘PR for PR’ continued to get...
by Vikram Kharvi | Oct 11, 2020 | Communications
Ever since the pandemic has hit us, many jokes were revolving around how men were subjected to do housework, while managing their office tasks. But on the ground, the situation for working mothers became worst for real. A small survey revealed that most working...
by Vikram Kharvi | Oct 10, 2020 | Communications
What is PR? If you quiz an industry outsider, you would get answers such as #Publicity, #Creative, #Glamour, #Parties, #Page3, #Bollywood and the likes. And when you talk to PR practitioners about their job, they would be quick to say #stress, #thanklessjob,...
by Vikram Kharvi | Oct 9, 2020 | Communications
I am sure you all remember the famous Maruti Suzuki campaign. In one of the ad, a NASA scientist is giving a brief description of a spacecraft to a group of Indian tourists, who look pretty much impassive even as the scientist divulges some high-end details about the...
by Vikram Kharvi | Oct 8, 2020 | Communications
Your PR partners, the PR firm you work with are more than just a clip machine. Getting you coverage is not their only job or skill not it is always possible to get you the number of clips that you expect. PR firms today play a more strategic role and are capable of...
by Vikram Kharvi | Oct 7, 2020 | Communications
“Change is inevitable. Growth is optional”, once said John Maxwell, and we all know it and yet many of us find it difficult to accept that the world around us has already changed. The current pandemic has just kicked the change quite hard and it has leapfrogged. Now...
by Vikram Kharvi | Oct 6, 2020 | Communications
Given the current environment, dealing with crisis is no more the job of a specialized crisis communications expert alone, it is now an important part of each and every communications practitioner. Worst is you can never be prepared 100% to face the crisis, it happens...
by Vikram Kharvi | Oct 5, 2020 | Marketing
When the government announces the budget, all brands line-up to offer their opinions and not surprisingly 90% of the opinion will be towards praising the budget. When a new policy is announced, most quotes in almost all industry stories will be pro policy. We as...
