by Vikram Kharvi | Jul 17, 2023 | Communications
Today, I’m excited to share some game-changing insights from “Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger. This book is a goldmine of knowledge that will reshape the way you think about spreading ideas in our connected...
by Vikram Kharvi | Jul 16, 2023 | Stories
Let’s delve into the enchanting world of Hans Christian Andersen’s “The Emperor’s New Clothes” and uncover the valuable lessons it holds for us. You must have heard this story before, but still stay with me, you never know what you may...
by Vikram Kharvi | Jul 15, 2023 | Startups
Today, I want to dive into the world of PR and share some insights on how to make your startup newsworthy. 1️⃣ Define Your Compelling Story: Every successful startup has a captivating story at its core. Uncover the unique aspects of your journey, whether it’s a...
by Vikram Kharvi | Jul 14, 2023 | Communications
Most entrepreneurs and startups underestimate the pivotal role that media relations plays in shaping public perception and building brand awareness. The ability to establish lasting connections with journalists is a skill that can elevate your marketing strategies to...
by Vikram Kharvi | Jul 12, 2023 | Communications
In the ever-changing landscape of advertising, there are certain aspects from the past that hold timeless value and deserve a revival. Let’s delve into the lost gems of advertising that have the potential to enrich our present strategies: 🎥 The Art of...
by Vikram Kharvi | Jul 11, 2023 | Communications, PR
Today, let’s delve into the remarkable story of Spanx and uncover the unique insights behind their PR success. Get ready to be inspired by how this innovative brand transformed the shapewear industry and empowered women worldwide. Spanx, founded by Sara Blakely...
by Vikram Kharvi | Jul 10, 2023 | Movie Reviews, Uncategorized
Lights, camera, action! Today, let’s dive into the inspiring world of “The Pursuit of Happyness,” a film that captures the essence of perseverance and the transformative power of personal branding. Based on a true story, the movie follows the journey...
by Vikram Kharvi | Jul 10, 2023 | Startups
Today, let’s talk about a crucial aspect of your journey that often gets overlooked – crisis communications. As a PR practitioner, I’ve seen firsthand how effective crisis management can make or break a startup’s reputation. So, let’s...
by Vikram Kharvi | Jul 10, 2023 | Communications
Today, let’s review the book “Crystallizing Public Opinion” by Edward Bernays, a pioneer in the field of public relations. Get ready to unlock unique perspectives that will challenge your approach to influencing public opinion. Edward Bernays, often...
by Vikram Kharvi | Jul 9, 2023 | Stories
Once upon a time, in the land of ancient Israel, there lived a wise and renowned king named Solomon. His reputation for wisdom and fair judgment had spread far and wide, attracting people from all walks of life seeking his counsel. One day, two women came before King...
