by Vikram Kharvi | Jul 4, 2023 | PR
Today, let’s dive into the captivating journey of Airbnb and uncover the hidden gems of their PR success. Strap on your seatbelts as we explore how this startup transformed travel and revolutionized the industry. In 2008, Airbnb was born out of a simple idea: to...
by Vikram Kharvi | Jul 4, 2023 | Movie Reviews
Lights, camera, action! Today, let’s transport ourselves to the vibrant world of advertising in the 1960s with the critically acclaimed TV series, “Mad Men.” 🎬 This Emmy-winning show not only captivated audiences with its compelling storylines and...
by Vikram Kharvi | Jul 2, 2023 | Communications, PR
Happy #FunFriday everyone! When you think of crises, what comes to mind? An errant tweet? A product recall? How about… a rat-infested pop-up store or a rogue piece of candy causing an international incident? Welcome to the lighter, albeit no less...
by Vikram Kharvi | Jul 2, 2023 | Communications, PR
Happy #ManuscriptMonday! Today, I want to delve into a classic – Robert Cialdini’s “Influence: The Psychology of Persuasion.” This seminal work is a must-read for anyone in our industry, but let’s shake things up with a fresh take....
by Vikram Kharvi | Jul 1, 2023 | Startups
Hello, Startup enthusiasts! Happy #StartupSaturday! As a seasoned PR practitioner, I’ve witnessed first-hand how powerful public relations can be in defining a startup’s journey. But it’s not just about issuing press releases or organizing...
by Vikram Kharvi | Jul 1, 2023 | Stories
Hello everyone! It’s #SundayStories time again. Today, let’s travel back to medieval Germany, to the town of Hamelin, where a timeless fable unfolds. We all remember the story of the Pied Piper, don’t we? He was the charismatic figure who...
by Vikram Kharvi | Jun 29, 2023 | Communications, PR
Hello, everyone! Happy #ThrowbackThursday! Today, I want to take you on a trip down memory lane to look at how consumer behavior has dramatically changed over the years and the implications it holds for us. Let’s wind the clock back a few decades. Once upon...
by Vikram Kharvi | Jun 28, 2023 | Communications, PR
Hello all, and welcome to another #WisdomWednesdays! Today, I’d like to shine a light on an aspect of public relations that often goes unnoticed. We often see PR as the beacon that shines brightly during product launches or crises, but I invite you to...
by Vikram Kharvi | Jun 26, 2023 | Book Review
“Made to Stick” – Crafting Messages that Resonate and Endure If you’re seeking to understand why certain ideas have the resilience of a cockroach while others fade faster than a Snapchat message, “Made to Stick” by Chip and Dan...
by Vikram Kharvi | Jun 26, 2023 | Movie Reviews
This week, let’s rewind to 2010 and delve into “The Social Network” – a biographical drama that chronicles the inception of Facebook and the lawsuits that trailed in its wake. While the film serves as an intriguing recounting of the birth and...
