by Vikram Kharvi | Jan 21, 2021 | Motivation
This is nothing but exuding confidence in something that you are not sure of and acting like you know what it takes to do it. But there’s a fine line between that sentiment and a flat-out lie and you had better be on the right side of it if your business or career can...
by Vikram Kharvi | Jan 20, 2021 | Motivation
Yesterday was a euphoric day for Indians when our team beat #Australia in a Test match held in Australia. #Cricket fans joy knew no bounds but at the same time, even non-cricket fans joined the celebrations and congratulating the team across social platforms. #Sports...
by Vikram Kharvi | Jan 19, 2021 | Management
Turnarounds are heroic, which is why they can never be predicted. What the Indian lower order did today is one of the finest examples of a turnaround in the world of cricket. Looking at what happened, wise people can say that it’s not a rookie job, if you closely look...
by Vikram Kharvi | Oct 31, 2020 | Management, Motivation
Pre-Covid, we were advised on how to maintain a work-life balance by not mixing work and home. We were told to not get work home and when at home, spend quality time with family and rejuvenate. But since the #lockdown, work seems to have settled quite well in our...
by Vikram Kharvi | Oct 30, 2020 | Marketing
Branding and brand strategy today are some of the most clichéd and monotonous words heard in marketing conferences, board room discussions and now webinars. What has changed however is the broad definition of the term and the scope of platforms where these can be...
by Vikram Kharvi | Oct 29, 2020 | Communications
In an era when the smallest happenings, the faintest experiences and opinion on matters both significant and otherwise, are expressed publicly from an alter transcending the boundaries of nations, time and language; forming a positive brand image and maintaining it is...
by Vikram Kharvi | Oct 28, 2020 | Communications, Marketing
Until a decade or so ago, marketing managers would spend a few long hours with each agency – the account servicing executive from advertising, a consultant a PR firm, a content writer and a digital agency, and then ending up to the media buying firm. Now, what most...
by Vikram Kharvi | Oct 27, 2020 | Motivation, Startups
“Success is stumbling from failure to failure with no loss of enthusiasm.” – Winston Churchill Over the years as a communications consultant, I have been fortunate to work with many successful first-generation entrepreneurs. Through my time with them and also...
by Vikram Kharvi | Oct 26, 2020 | Communications
Covid19 and its extended lockdown have impacted businesses like never before but for our closest stakeholders – the media, the impact has been more severe. Newsrooms across media houses have witnessed a series of layoffs and retrenchments. According to media experts,...
by Vikram Kharvi | Oct 25, 2020 | Communications, Management, Marketing
India celebrates Dussehra today, an occasion that marks the battle of good over evil. Spread across 10 days, it signifies the birth of Durga with the blessings of the gods, as collective energy, to fight the demons. Goddess Durga is believed to be the combination of...
