by Vikram Kharvi | Aug 14, 2023 | Book Review
Greetings, trailblazers! Today, we’re unboxing the hidden nuggets from an intriguing tome – “The Art of SEO: Mastering Search Engine Optimization”. But hey, wait! Before you scroll away thinking this is another SEO guide, let’s just say...
by Vikram Kharvi | Aug 11, 2023 | Book Review
Greetings on this fine #FocusFriday! Today, I wish to navigate the concept of the ‘Purple Cow’ in our modern, digitally connected era. But first, let’s remind ourselves what that is. The Purple Cow? It’s not just another cow. It’s...
by Vikram Kharvi | Jul 31, 2023 | Book Review, PR
Today, I want to take you on a journey into the world of advertising through the eyes of a legend. “Ogilvy on Advertising” by David Ogilvy is a timeless masterpiece that will ignite your creative spark and transform your approach to communication. David...
by Vikram Kharvi | Jun 26, 2023 | Book Review
“Made to Stick” – Crafting Messages that Resonate and Endure If you’re seeking to understand why certain ideas have the resilience of a cockroach while others fade faster than a Snapchat message, “Made to Stick” by Chip and Dan...
