by Vikram Kharvi | Mar 1, 2025 | Case Study, PR
The traditional paradigm of business as a purely transactional endeavor—focused solely on sales, customer service, and profit—has become increasingly untenable. Today, businesses find themselves navigating a complex landscape where every decision carries potential...
by Vikram Kharvi | Aug 2, 2023 | Case Study
GoPro, an ordinary name that sparked an extraordinary global trend, forms the centerpiece of today’s #WisdomWednesdays. This isn’t just about a company that sold cameras; it’s about a brand that sold experiences, championed user-generated...