by Vikram Kharvi | Jul 17, 2023 | Communications
Today, I’m excited to share some game-changing insights from “Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger. This book is a goldmine of knowledge that will reshape the way you think about spreading ideas in our connected...
by Vikram Kharvi | Jul 14, 2023 | Communications
Most entrepreneurs and startups underestimate the pivotal role that media relations plays in shaping public perception and building brand awareness. The ability to establish lasting connections with journalists is a skill that can elevate your marketing strategies to...
by Vikram Kharvi | Jul 12, 2023 | Communications
In the ever-changing landscape of advertising, there are certain aspects from the past that hold timeless value and deserve a revival. Let’s delve into the lost gems of advertising that have the potential to enrich our present strategies: 🎥 The Art of...
by Vikram Kharvi | Jul 11, 2023 | Communications, PR
Today, let’s delve into the remarkable story of Spanx and uncover the unique insights behind their PR success. Get ready to be inspired by how this innovative brand transformed the shapewear industry and empowered women worldwide. Spanx, founded by Sara Blakely...
by Vikram Kharvi | Jul 10, 2023 | Communications
Today, let’s review the book “Crystallizing Public Opinion” by Edward Bernays, a pioneer in the field of public relations. Get ready to unlock unique perspectives that will challenge your approach to influencing public opinion. Edward Bernays, often...
by Vikram Kharvi | Jul 2, 2023 | Communications, PR
Happy #FunFriday everyone! When you think of crises, what comes to mind? An errant tweet? A product recall? How about… a rat-infested pop-up store or a rogue piece of candy causing an international incident? Welcome to the lighter, albeit no less...
