by Vikram Kharvi | Feb 4, 2021 | Communications, Marketing
LinkedIn unlike any other social platforms is focused solely on professional networking giving you access to rick user generated professional content. LinkedIn is today, where Facebook and Twitter were 5 years back with limited restrictions helping you reach more...
by Vikram Kharvi | Feb 2, 2021 | Communications, Marketing
Media houses and digital platforms have a symbiotic relationship. Media houses generate news and digital platforms like Google and Facebook display this news in their feeds. Platform users benefit because they can get all the news in one place; platforms benefit by...
by Vikram Kharvi | Jan 29, 2021 | Communications
#PR consultants of #hedgefund managers and institutional investors had no clue what had transpired when their leaders were hosted on Fox News Media — all they appeared was emotional, without any technical understanding of how #Reddit operates, they could have better...
by Vikram Kharvi | Oct 29, 2020 | Communications
In an era when the smallest happenings, the faintest experiences and opinion on matters both significant and otherwise, are expressed publicly from an alter transcending the boundaries of nations, time and language; forming a positive brand image and maintaining it is...
by Vikram Kharvi | Oct 28, 2020 | Communications, Marketing
Until a decade or so ago, marketing managers would spend a few long hours with each agency – the account servicing executive from advertising, a consultant a PR firm, a content writer and a digital agency, and then ending up to the media buying firm. Now, what most...
by Vikram Kharvi | Oct 26, 2020 | Communications
Covid19 and its extended lockdown have impacted businesses like never before but for our closest stakeholders – the media, the impact has been more severe. Newsrooms across media houses have witnessed a series of layoffs and retrenchments. According to media experts,...
