Unoffice Consultancies

Unoffice Consultancies

Of the many polls I keep doing on my LinkedIn, one of them inquired about the future of physical offices amongst consultancies. The poll was created exclusively for corporate communications professionals to respond. The question was, will it matter to them if their...
Enter the age of data-driven storytelling

Enter the age of data-driven storytelling

Storytelling as is old as the civilization. Even in the age of digital, stories continue to appeal to people of all age groups as they did to our ancestors. We all have experienced that when we pitch a research-driven narrative to the media, generally the buy-in has...
7 Insights I learnt from Startups

7 Insights I learnt from Startups

Having started a startup practice at India’s largest public relations firm, way back in 2013, I was fortunate to work with many brilliant startups. They are very different from our regular clients and have a completely different outlook on how things work and how they...
PR and the art of diplomacy

PR and the art of diplomacy

“Tact is the art of making a point without making an enemy” – Isaac Newton “Diplomacy is the art of letting somebody else have your way” – David Frost Visualize this: Your colleague delivered a new business pitch presentation to an important prospect....
The Client – Consultancy Chasm

The Client – Consultancy Chasm

It is pretty normal for consultancy side practitioners to be in a situation where you are trying to explain your side of the story to the client but either they do not want to listen or are pressurized from their end and are unable to work with you even if they want...
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