by Vikram Kharvi | Aug 8, 2025 | Marketing, PR
When former US President Donald Trump slapped India with a jaw-dropping 50% tariff the steepest Washington has ever imposed on a major trading partner the message was loud and clear: this was economic punishment for India’s decision to continue buying Russian oil....
by Vikram Kharvi | May 20, 2025 | Marketing
Introduction Some experiences leave a mark. They go beyond service, beyond luxury-and touch something deeper. For me, The Taj Mahal Palace, Mumbai, stands tall among such experiences. It is more than a hotel. It is a living institution where hospitality meets...
by Vikram Kharvi | May 16, 2025 | Marketing
In today’s dynamic brand landscape, founders are no longer just leaders behind the scenes-they are often front and center, driving visibility, narrative, and public sentiment. But as this trend gains momentum, it raises a fundamental question: Are we building enduring...
by Vikram Kharvi | Apr 24, 2025 | Marketing, PR
Why substance, not just scale, is shaping the next chapter of influencer strategy Influencer marketing in India is undergoing a fundamental shift. No longer just about large followings and trending hashtags, the industry is waking up to a more mature and mindful...
by Vikram Kharvi | Mar 24, 2025 | Marketing, PR
When it comes to brand dominance in India, few companies can rival Hindustan Unilever (HUL). More than just a consumer goods giant, HUL has mastered the art of category ownership, shaping consumer habits and commanding trust for decades. While startups strive for...
by Vikram Kharvi | Aug 17, 2023 | Marketing, PR
Bustling into our #WisdomWednesdays today is Dropbox, a name we’ve come to associate with simplified cloud storage and seamless file sharing. Let’s dissect how they’ve etched their mark in the highly competitive digital space.🔍📊 Launched in...
