by Vikram Kharvi | Apr 24, 2025 | Marketing, PR
Why substance, not just scale, is shaping the next chapter of influencer strategy Influencer marketing in India is undergoing a fundamental shift. No longer just about large followings and trending hashtags, the industry is waking up to a more mature and mindful...
by Vikram Kharvi | Mar 24, 2025 | Marketing, PR
When it comes to brand dominance in India, few companies can rival Hindustan Unilever (HUL). More than just a consumer goods giant, HUL has mastered the art of category ownership, shaping consumer habits and commanding trust for decades. While startups strive for...
by Vikram Kharvi | Aug 17, 2023 | Marketing, PR
Bustling into our #WisdomWednesdays today is Dropbox, a name we’ve come to associate with simplified cloud storage and seamless file sharing. Let’s dissect how they’ve etched their mark in the highly competitive digital space.🔍📊 Launched in...
by Vikram Kharvi | Sep 9, 2022 | Life Coaching, Marketing
#Jealousy can’t be selective When we see someone doing better than us in any area of life or work, there is an emotion of jealousy that crops up almost unknowingly. We wish for the same success for us as well, without realizing the input that has gone into getting...
by Vikram Kharvi | Feb 4, 2021 | Communications, Marketing
LinkedIn unlike any other social platforms is focused solely on professional networking giving you access to rick user generated professional content. LinkedIn is today, where Facebook and Twitter were 5 years back with limited restrictions helping you reach more...
by Vikram Kharvi | Feb 2, 2021 | Communications, Marketing
Media houses and digital platforms have a symbiotic relationship. Media houses generate news and digital platforms like Google and Facebook display this news in their feeds. Platform users benefit because they can get all the news in one place; platforms benefit by...
