by Vikram Kharvi | Feb 4, 2021 | Communications, Marketing
LinkedIn unlike any other social platforms is focused solely on professional networking giving you access to rick user generated professional content. LinkedIn is today, where Facebook and Twitter were 5 years back with limited restrictions helping you reach more...
by Vikram Kharvi | Feb 2, 2021 | Communications, Marketing
Media houses and digital platforms have a symbiotic relationship. Media houses generate news and digital platforms like Google and Facebook display this news in their feeds. Platform users benefit because they can get all the news in one place; platforms benefit by...
by Vikram Kharvi | Feb 1, 2021 | Marketing
Myntra, one of the top fashion #etailer, following a complaint by a Mumbai based activist changed their #logo. The complaint was filed by Naaz Patel of the NGO Avesta Foundation in December 2020. Changing the #brandidentity or logo is not an easy decision but the...
by Vikram Kharvi | Oct 30, 2020 | Marketing
Branding and brand strategy today are some of the most clichéd and monotonous words heard in marketing conferences, board room discussions and now webinars. What has changed however is the broad definition of the term and the scope of platforms where these can be...
by Vikram Kharvi | Oct 28, 2020 | Communications, Marketing
Until a decade or so ago, marketing managers would spend a few long hours with each agency – the account servicing executive from advertising, a consultant a PR firm, a content writer and a digital agency, and then ending up to the media buying firm. Now, what most...
by Vikram Kharvi | Oct 25, 2020 | Communications, Management, Marketing
India celebrates Dussehra today, an occasion that marks the battle of good over evil. Spread across 10 days, it signifies the birth of Durga with the blessings of the gods, as collective energy, to fight the demons. Goddess Durga is believed to be the combination of...
