by Vikram Kharvi | Oct 28, 2020 | Communications, Marketing
Until a decade or so ago, marketing managers would spend a few long hours with each agency – the account servicing executive from advertising, a consultant a PR firm, a content writer and a digital agency, and then ending up to the media buying firm. Now, what most...
by Vikram Kharvi | Oct 25, 2020 | Communications, Management, Marketing
India celebrates Dussehra today, an occasion that marks the battle of good over evil. Spread across 10 days, it signifies the birth of Durga with the blessings of the gods, as collective energy, to fight the demons. Goddess Durga is believed to be the combination of...
by Vikram Kharvi | Oct 18, 2020 | Marketing
Trolling today is a global menace and any brand can come under the attack with or without any agenda, hence the question brands are trying to answer is not, what if they get trolled but when? No brand today can be completely immune to trolling because you never know...
by Vikram Kharvi | Oct 5, 2020 | Marketing
When the government announces the budget, all brands line-up to offer their opinions and not surprisingly 90% of the opinion will be towards praising the budget. When a new policy is announced, most quotes in almost all industry stories will be pro policy. We as...
by Vikram Kharvi | Oct 2, 2020 | Marketing
Covid19 has done enough damage to businesses across the world, but as they say, the ‘show must go on’, the business has to continue functioning and will sooner or later have to find the safest and effective way to remain resilient. While the economy limps back slowly,...
by Vikram Kharvi | Jun 6, 2020 | Marketing
Show you are alive – keep communicating – It’s time to show your resilienceBest opportunity to build trust – innovate something; support caregivers; support law enforcementFor a moment stop worrying about your sales and show up support for the country and its people –...
