by Vikram Kharvi | Jul 2, 2023 | Communications, PR
Happy #ManuscriptMonday! Today, I want to delve into a classic – Robert Cialdini’s “Influence: The Psychology of Persuasion.” This seminal work is a must-read for anyone in our industry, but let’s shake things up with a fresh take....
by Vikram Kharvi | Jun 29, 2023 | Communications, PR
Hello, everyone! Happy #ThrowbackThursday! Today, I want to take you on a trip down memory lane to look at how consumer behavior has dramatically changed over the years and the implications it holds for us. Let’s wind the clock back a few decades. Once upon...
by Vikram Kharvi | Jun 28, 2023 | Communications, PR
Hello all, and welcome to another #WisdomWednesdays! Today, I’d like to shine a light on an aspect of public relations that often goes unnoticed. We often see PR as the beacon that shines brightly during product launches or crises, but I invite you to...
