by Vikram Kharvi | Mar 1, 2025 | PR
In the world of business, leadership defines success. Some CEOs thrive on calculated risk, while others lean on stability and long-term vision. But what if global politics operated like a corporate entity? Would Donald Trump be seen as a bold CEO or an unconventional...
by Vikram Kharvi | Mar 1, 2025 | Case Study, PR
The traditional paradigm of business as a purely transactional endeavor—focused solely on sales, customer service, and profit—has become increasingly untenable. Today, businesses find themselves navigating a complex landscape where every decision carries potential...
by Vikram Kharvi | Aug 17, 2023 | Marketing, PR
Bustling into our #WisdomWednesdays today is Dropbox, a name we’ve come to associate with simplified cloud storage and seamless file sharing. Let’s dissect how they’ve etched their mark in the highly competitive digital space.🔍📊 Launched in...
by Vikram Kharvi | Jul 31, 2023 | Book Review, PR
Today, I want to take you on a journey into the world of advertising through the eyes of a legend. “Ogilvy on Advertising” by David Ogilvy is a timeless masterpiece that will ignite your creative spark and transform your approach to communication. David...
by Vikram Kharvi | Jul 21, 2023 | Communications, PR
Welcome to #FocusFridays, where we explore the world of startups and entrepreneurs, uncovering unique perspectives that shape the landscape of marketing and PR. Today, we dive into the captivating realm of emotional branding and its ability to create lasting...
by Vikram Kharvi | Jul 11, 2023 | Communications, PR
Today, let’s delve into the remarkable story of Spanx and uncover the unique insights behind their PR success. Get ready to be inspired by how this innovative brand transformed the shapewear industry and empowered women worldwide. Spanx, founded by Sara Blakely...
