by Vikram Kharvi | Feb 1, 2021 | Marketing
Myntra, one of the top fashion #etailer, following a complaint by a Mumbai based activist changed their #logo. The complaint was filed by Naaz Patel of the NGO Avesta Foundation in December 2020. Changing the #brandidentity or logo is not an easy decision but the...
by Vikram Kharvi | Oct 30, 2020 | Marketing
Branding and brand strategy today are some of the most clichéd and monotonous words heard in marketing conferences, board room discussions and now webinars. What has changed however is the broad definition of the term and the scope of platforms where these can be...
by Vikram Kharvi | Oct 5, 2020 | Marketing
When the government announces the budget, all brands line-up to offer their opinions and not surprisingly 90% of the opinion will be towards praising the budget. When a new policy is announced, most quotes in almost all industry stories will be pro policy. We as...
