by Vikram Kharvi | Oct 18, 2020 | Marketing
Trolling today is a global menace and any brand can come under the attack with or without any agenda, hence the question brands are trying to answer is not, what if they get trolled but when? No brand today can be completely immune to trolling because you never know...
by Vikram Kharvi | Oct 16, 2020 | Communications, Startups
Having started a startup practice at India’s largest public relations firm, way back in 2013, I was fortunate to work with many brilliant startups. They are very different from our regular clients and have a completely different outlook on how things work and how they...
by Vikram Kharvi | Oct 5, 2020 | Marketing
When the government announces the budget, all brands line-up to offer their opinions and not surprisingly 90% of the opinion will be towards praising the budget. When a new policy is announced, most quotes in almost all industry stories will be pro policy. We as...
by Vikram Kharvi | Jun 6, 2020 | Marketing
Show you are alive – keep communicating – It’s time to show your resilienceBest opportunity to build trust – innovate something; support caregivers; support law enforcementFor a moment stop worrying about your sales and show up support for the country and its people –...
