PR and the art of diplomacy

PR and the art of diplomacy

“Tact is the art of making a point without making an enemy” – Isaac Newton “Diplomacy is the art of letting somebody else have your way” – David Frost Visualize this: Your colleague delivered a new business pitch presentation to an important prospect....
The Client – Consultancy Chasm

The Client – Consultancy Chasm

It is pretty normal for consultancy side practitioners to be in a situation where you are trying to explain your side of the story to the client but either they do not want to listen or are pressurized from their end and are unable to work with you even if they want...
Kitna deti hai?

Kitna deti hai?

I am sure you all remember the famous Maruti Suzuki campaign. In one of the ad, a NASA scientist is giving a brief description of a spacecraft to a group of Indian tourists, who look pretty much impassive even as the scientist divulges some high-end details about the...