by Vikram Kharvi | Feb 2, 2021 | Communications, Marketing
Media houses and digital platforms have a symbiotic relationship. Media houses generate news and digital platforms like Google and Facebook display this news in their feeds. Platform users benefit because they can get all the news in one place; platforms benefit by...
by Vikram Kharvi | Oct 29, 2020 | Communications
In an era when the smallest happenings, the faintest experiences and opinion on matters both significant and otherwise, are expressed publicly from an alter transcending the boundaries of nations, time and language; forming a positive brand image and maintaining it is...
by Vikram Kharvi | Oct 28, 2020 | Communications, Marketing
Until a decade or so ago, marketing managers would spend a few long hours with each agency – the account servicing executive from advertising, a consultant a PR firm, a content writer and a digital agency, and then ending up to the media buying firm. Now, what most...
by Vikram Kharvi | Oct 16, 2020 | Communications, Startups
Having started a startup practice at India’s largest public relations firm, way back in 2013, I was fortunate to work with many brilliant startups. They are very different from our regular clients and have a completely different outlook on how things work and how they...
by Vikram Kharvi | Oct 2, 2020 | Marketing
Covid19 has done enough damage to businesses across the world, but as they say, the ‘show must go on’, the business has to continue functioning and will sooner or later have to find the safest and effective way to remain resilient. While the economy limps back slowly,...
