by Vikram Kharvi | Jul 31, 2023 | Book Review, PR
Today, I want to take you on a journey into the world of advertising through the eyes of a legend. “Ogilvy on Advertising” by David Ogilvy is a timeless masterpiece that will ignite your creative spark and transform your approach to communication. David...
by Vikram Kharvi | Jul 28, 2023 | Motivation
đŸ“¢ Amidst the rainy weekend, let’s huddle up and talk about two superpowers that can transform our PR game: Authenticity and Transparency. In a world skeptical of marketing gimmicks, these twin forces wield the magic to forge genuine connections with our...
by Vikram Kharvi | Jul 24, 2023 | Communications
Insights from “Spin Sucks: Communication and Reputation Management in the Digital Age” by Gini Dietrich Today, I want to introduce you to a must-read book that will revolutionize your approach to communication and reputation management. “Spin...
by Vikram Kharvi | Jul 21, 2023 | Communications, PR
Welcome to #FocusFridays, where we explore the world of startups and entrepreneurs, uncovering unique perspectives that shape the landscape of marketing and PR. Today, we dive into the captivating realm of emotional branding and its ability to create lasting...
by Vikram Kharvi | Jul 10, 2023 | Startups
Today, let’s talk about a crucial aspect of your journey that often gets overlooked – crisis communications. As a PR practitioner, I’ve seen firsthand how effective crisis management can make or break a startup’s reputation. So, let’s...