by Vikram Kharvi | Oct 29, 2020 | Communications
In an era when the smallest happenings, the faintest experiences and opinion on matters both significant and otherwise, are expressed publicly from an alter transcending the boundaries of nations, time and language; forming a positive brand image and maintaining it is...
by Vikram Kharvi | Oct 28, 2020 | Communications, Marketing
Until a decade or so ago, marketing managers would spend a few long hours with each agency – the account servicing executive from advertising, a consultant a PR firm, a content writer and a digital agency, and then ending up to the media buying firm. Now, what most...
by Vikram Kharvi | Oct 21, 2020 | Communications, Management
Of the many polls I keep doing on my LinkedIn, one of them inquired about the future of physical offices amongst consultancies. The poll was created exclusively for corporate communications professionals to respond. The question was, will it matter to them if their...
by Vikram Kharvi | Oct 18, 2020 | Marketing
Trolling today is a global menace and any brand can come under the attack with or without any agenda, hence the question brands are trying to answer is not, what if they get trolled but when? No brand today can be completely immune to trolling because you never know...
by Vikram Kharvi | Oct 17, 2020 | Communications
Storytelling as is old as the civilization. Even in the age of digital, stories continue to appeal to people of all age groups as they did to our ancestors. We all have experienced that when we pitch a research-driven narrative to the media, generally the buy-in has...
