by Vikram Kharvi | Feb 4, 2021 | Communications, Marketing
LinkedIn unlike any other social platforms is focused solely on professional networking giving you access to rick user generated professional content. LinkedIn is today, where Facebook and Twitter were 5 years back with limited restrictions helping you reach more...
by Vikram Kharvi | Feb 3, 2021 | Management
Boomerang employees are those who join their former companies for a second stint. Companies hire their ex-employees because they see some clear advantages such as – familiarity with the company & culture; no training or onboarding required; assume they have...
by Vikram Kharvi | Feb 2, 2021 | Communications, Marketing
Media houses and digital platforms have a symbiotic relationship. Media houses generate news and digital platforms like Google and Facebook display this news in their feeds. Platform users benefit because they can get all the news in one place; platforms benefit by...
by Vikram Kharvi | Feb 1, 2021 | Marketing
Myntra, one of the top fashion #etailer, following a complaint by a Mumbai based activist changed their #logo. The complaint was filed by Naaz Patel of the NGO Avesta Foundation in December 2020. Changing the #brandidentity or logo is not an easy decision but the...
by Vikram Kharvi | Jan 29, 2021 | Communications
#PR consultants of #hedgefund managers and institutional investors had no clue what had transpired when their leaders were hosted on Fox News Media — all they appeared was emotional, without any technical understanding of how #Reddit operates, they could have better...
by Vikram Kharvi | Jan 28, 2021 | Motivation
Kalia was a dreaded multi-hooded poisonous serpent, who had made the Yamuna his home, near Vrindavan. His presence had made waters of Yamuna poisonous. One day while playing Krishna jumped into the river and ordered Kalia to leave the place, but Kalia refused and...
by Vikram Kharvi | Jan 27, 2021 | Management
In this hyper-competitive world, we are obsessed with winning. We are taught to strive to win. All the books available teach us why #winning is important, how to win, how to stay on top, how to win new business/customer and how to keep striving for more....
by Vikram Kharvi | Jan 24, 2021 | Management, Motivation
It was my early days in the consultancy, my team was just getting formed. We had an opportunity to participate in a competitive pitch for a promising startup. Prima facie, our chances of winning wasn’t great as we were competing against the mighty MNC consultancies....
by Vikram Kharvi | Jan 23, 2021 | Motivation
Are you an avid consumer of self-help content – books, podcasts, ted talks, videos etc.? Do you look forward to reading or hear something that will help you become better than what you are today? Do you compare yourself with others and feel that you lack something and...
by Vikram Kharvi | Jan 22, 2021 | Management
In the Hindu mythology stories, you must have observed when Lord Indra (God of Heaven) is in trouble, he reaches out to Brahma (God of creation). When Brahma cannot solve Indra’s problem, he takes Indra along and reaches out to Lord Vishnu (God of preservation). If...
