The Client – Consultancy Chasm

The Client – Consultancy Chasm

It is pretty normal for consultancy side practitioners to be in a situation where you are trying to explain your side of the story to the client but either they do not want to listen or are pressurized from their end and are unable to work with you even if they want...
12 tips for budding PR practitioners

12 tips for budding PR practitioners

I landed up in a public relations job by an accident. I was running my weekly publication, which wasn’t doing that well, and my family was fighting a major medical and financial crisis. One day a good soul showed up in the hospital and asked me to drop what I...
PR for PR

PR for PR

In 2014, Indian PR Forum (IPRF), did the first tweet chat with the hashtag #PR4PR, which received a massive response from industry colleagues. But we were wrong, PR is effective when the message is propagated externally. However the term ‘PR for PR’ continued to get...
Love your PR partners

Love your PR partners

Your PR partners, the PR firm you work with are more than just a clip machine. Getting you coverage is not their only job or skill not it is always possible to get you the number of clips that you expect. PR firms today play a more strategic role and are capable of...
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