by Vikram Kharvi | Oct 25, 2020 | Communications, Management, Marketing
India celebrates Dussehra today, an occasion that marks the battle of good over evil. Spread across 10 days, it signifies the birth of Durga with the blessings of the gods, as collective energy, to fight the demons. Goddess Durga is believed to be the combination of...
by Vikram Kharvi | Oct 14, 2020 | Communications
It is pretty normal for consultancy side practitioners to be in a situation where you are trying to explain your side of the story to the client but either they do not want to listen or are pressurized from their end and are unable to work with you even if they want...
by Vikram Kharvi | Oct 13, 2020 | Communications
I landed up in a public relations job by an accident. I was running my weekly publication, which wasn’t doing that well, and my family was fighting a major medical and financial crisis. One day a good soul showed up in the hospital and asked me to drop what I...
by Vikram Kharvi | Oct 12, 2020 | Communications
In 2014, Indian PR Forum (IPRF), did the first tweet chat with the hashtag #PR4PR, which received a massive response from industry colleagues. But we were wrong, PR is effective when the message is propagated externally. However the term ‘PR for PR’ continued to get...
by Vikram Kharvi | Oct 8, 2020 | Communications
Your PR partners, the PR firm you work with are more than just a clip machine. Getting you coverage is not their only job or skill not it is always possible to get you the number of clips that you expect. PR firms today play a more strategic role and are capable of...
